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Baratam ja i znam sta se desava... Sponzorski ugovori su potpisani na dosta dugo vremena plus su niski jer su dogovarani oko 2001. godine.. Evo jedan dio iz teksta swiss rambla koji je poprilicno kompliciran al sam pohvatao vecinu stvari..
Why is commercial revenue so low?
Arsenal’s weakness in this area arises from the fact they had to tie themselves into long-term deals to provide security for the stadium financing, which arguably made sense at the time, but recent deals by other clubs have highlighted the lost opportunities. The Emirates deal was worth £90 million, covering 15 years of stadium naming rights (£42 million) running until 2020/21 and 8 years of shirt sponsorship (£48 million) until 2014. Similarly, the club signed a 7-year kit supplier deal with Nike for £55 million until 2012, but that has since been extended by 3 years until 2014.
So, following step-ups, the shirt sponsorship deal is reportedly worth £5.5 million a season, which compares highly unfavourably to the £20 million earned by Liverpool from Standard Chartered, Manchester United from Aon and (reportedly) Manchester City from Etihad. Even more galling is that Tottenham now earn £12.5 million a season from shirt sponsorship (Auresma £10 million plus Investec £2.5 million). It’s the same story on the continent with Barcelona’s first-ever shirt sponsorship deal with the Qatar Foundation worth £26 million.
The news is no better with Arsenal’s kit deal, which now delivers £8 million a season, compared to the £25 million deal recently announced by Liverpool with Warrior Sports and the £25.4 million paid to Manchester United by Nike.
It’s not overly dramatic to say that Arsenal leave at least £30 million a season on the table, because of these historical commercial deals, which would fund the purchase of one great player every season. One of the club’s biggest challenges is how to bridge this gap until 2014, when these deals are up for renewal.
Arsenal’s weakness in this area arises from the fact they had to tie themselves into long-term deals to provide security for the stadium financing, which arguably made sense at the time, but recent deals by other clubs have highlighted the lost opportunities. The Emirates deal was worth £90 million, covering 15 years of stadium naming rights (£42 million) running until 2020/21 and 8 years of shirt sponsorship (£48 million) until 2014. Similarly, the club signed a 7-year kit supplier deal with Nike for £55 million until 2012, but that has since been extended by 3 years until 2014.
So, following step-ups, the shirt sponsorship deal is reportedly worth £5.5 million a season, which compares highly unfavourably to the £20 million earned by Liverpool from Standard Chartered, Manchester United from Aon and (reportedly) Manchester City from Etihad. Even more galling is that Tottenham now earn £12.5 million a season from shirt sponsorship (Auresma £10 million plus Investec £2.5 million). It’s the same story on the continent with Barcelona’s first-ever shirt sponsorship deal with the Qatar Foundation worth £26 million.
The news is no better with Arsenal’s kit deal, which now delivers £8 million a season, compared to the £25 million deal recently announced by Liverpool with Warrior Sports and the £25.4 million paid to Manchester United by Nike.
It’s not overly dramatic to say that Arsenal leave at least £30 million a season on the table, because of these historical commercial deals, which would fund the purchase of one great player every season. One of the club’s biggest challenges is how to bridge this gap until 2014, when these deals are up for renewal.
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