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Možda neće osvojiti Vimbldon, ali Kanađanka sigurno ima najbolju guzu u tenisu!
Samo za Vladana
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Petra Kvitova Wins Wimbledon But Bouchard Will Win Sponsorships Because Of How We Market Women
Petra Kvitova has triumphed at Wimbledon this year, adding a second title at the All-England Club to her name. While Kvitova may have won Wimbledon and with it a $3 million check, she will almost certainly make a fraction of what Eugenie Bouchard pulls in over the next few years.
Bouchard, the first Canadian to reach a Grand Slam final, came into this showdown having won all six of her matches at the All-England Club in straight sets. But Kvitova is a class above the competition that the 20-year-old Bouchard faced in earlier rounds, particularly on the grass that favors her booming lefty serve and groundstrokes. Bouchard also benefited from fatigued and injured opponents in Angelique Kerber and Simona Halep in the quarters and semis.
It was a disappointing showing from Bouchard, who failed to adjust her aggressive court positioning when it was clear that her Agassi-like game plan was not working. But much of her shortcomings today stemmed from the simply awesome power that she faced on the other side of the net. In winning 6-3, 6-0 in just 55 minutes, Petra Kvitova delivered one of the most dominant performances in a Slam final in years.
An instant-classic marathon against former five-time Wimbledon champ Venus Williams in the third round revitalized the Czech lefty’s powerful game. Many tennis observers believed that the momentum that Bouchard had accumulated over the year and this past fortnight would see her to the finish line but Kvitova unleashed her full arsenal on Centre Court, hooking serves and forehands and blasting backhands into all corners of the court.
Kvitova was the first tennis player born in the 1990s to win a Slam. Now she’s the first to claim two. Despite an affable if shy personality, ridiculous shotmaking and crowning achievements at Wimbledon in 2011 and 2014, Kvitova has lagged the off-court sponsorship dollars less accomplished, more conventionally attractive players like Caroline Wozniacki make.
One reason for this disparity boils down to the type of game Kvitova plays. Kvitova goes all out on nearly every shot she hits. That go-for-broke game means she can rout accomplished players like Bouchard in Slam finals, or lose to Luksika Kumkhum (you’re forgiven for wondering who Kumkhum is) in the first round of the Australian Open. It also means that the slick grass and fast indoor courts are her best surfaces. She owns a 74% win percentage on grass compared to a 69% win percentage on all surfaces while half of her 16 appearances in tournament finals have come on grass and indoors. Unfortunately for Kvitova, just 25% of the season and one of four Slams take place on grass and indoors, which compounds the erratic pattern of her results.
When I spoke with tennis and sports media experts about Kvitova’s lack of off-court sponsorship dollars last year, they stressed that consistency and visibility are central to landing good sponsorship deals. As the only man or woman to reach the semifinals or better in the first three Slams of the year, Bouchard has certainly been consistent. Despite a shorter career than Kvitova’s, she’s also had the more visible one. A Google search for Eugenie Bouchard returns 13,400,000 results while the search term Petra Kvitova nets 6,320,000 results. As Cheryl Cooky, Associate Professor at Purdue University’s Women’s, Gender and Sexuality Studies program, told me, “The media shapes the interest.” With the squeeze on airtime and marketing dollars for women’s sports, “There’s a pressure placed upon female athletes unique to them as women to portray a particular image, a very heterosexual, prototypically feminine image that appeals to marketers. The conventional wisdom is that sex sells.”
Sex sells mostly because it’s one of the very few labels sponsors feel comfortable slapping on female athletes. For Kvitova, a question that will seldom be asked by much of the mainstream tennis media remains: How much does she need to win to start raking in the sponsorship figures Ana Ivanovic, Caroline Wozniacki (and, soon, Eugenie Bouchard) make? Looks–which the sports biz slickly glosses over as “marketability”–figure in so heavily in the financials of female tennis stars. It’s one of the most dispiriting and enduring trends that continue to define women’s tennis and society’s consumption of sport.
Martina Navratilova, the Czech-American legend who won a combined 59 major championships in singles and doubles (incidentally, she’s Kvitova’s role model), told FORBES last year, “The obvious thing Petra can do is doll herself up: high heels, makeup, premieres. But that’s not who she is.”
Navratilova is right: Kvitova is a relentless competitor, a fierce fighter and a wizard with a racquet, but she’s not someone who cavorts at movie premieres and society events. Despite her and many other stars’ tennis-first mindset, the WTA in 2012 and 2013 marketed its top players with the “Strong Is Beautiful” campaign, featuring glossy shots of players artfully hitting tennis balls in evening gowns and delicate dresses. It was a strange message (style and substance! beauty and brawn!), to send to fans and casual observers of the game. Pardon the density, but when did strength stop being just that?
Eugenie Bouchard will cash in on her rapidly improved game and remarkable poise on the court while the WTA and marketers will thank their stars for her tall, blonde, photogenic look. Mega-agency IMG, sensing her rising stock, is doing all it can to snap her up. Even if she stays with her Lagardere agent Sam Duvall, she’ll see her sponsorship stable (currently Nike, Babolat, Pinty’s, Usana and Rogers Communications Inc.) grow and the size of said sponsorships rise. All the attention is well earned. In reaching her first major Slam final in just her sixth appearance at a Slam, Bouchard is the real deal.
At the same time, Petra Kvitova has all the talent in the world, two Wimbledon titles to her name at just 24 but remains the tougher sell to advertisers. Her inconsistency remains an issue. She doesn’t cut a ridiculously improbable figure like Ana Ivanovic or Bouchard. She doesn’t have the good fortune to hail from an economic giant like China. She unabashedly screams “Pojd!” when she hits screaming winners on important points. But women’s tennis has few better ambassadors for the game than this fantastic talent, and it’s a shame that advertisers fail to see Petra Kvitova for what she truly is–a star.
http://www.forbes.com/sites/miguelmo...-tennis-stars/
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Da presečemo diskusiju jednom lepom galerijom:
Pobednici Vimbldona (nisam mogao da nađem onu iz 2001, kada sam prvi put gledao finala Vimbldona)
2002 Serena Williams, Lleyton Hewitt
2003 Serena Williams, Roger Federer
2004 Maria Sharapova, Roger Federer
2005 Venus Williams, Roger Federer
2006 Amelie Mauresmo, Roger Federer
2007 Venus Williams, Roger Federer
2008 Venus Williams, Rafael Nadal
2009 Serena Williams, Roger Federer
2010 Serena Williams, Rafael Nadal
2011 Petra Kvitova, Novak Djokovic
2012 Serena Williams, Roger Federer
2013 Marion Bartoli, Andy Murray
2014 Petra Kvitova, Novak Djokovic
PS Ako neko pronađe lepše slike neka ih ubaci
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2003. presmesan lik, 2012.http://www.youtube.com/watch?v=RfzsyKXSs-Y
Here's the most remarkable thing to me about Federer: Seems to me that the more you know about tennis, the more amazed you are by the guy. If you know nothing at all about tennis, he's amazing. If you know a little something about tennis—maybe you have played a few times in your life—he's more amazing. If you know a little more about tennis—maybe you played in high school and once had illusions of becoming a pro—he's even MORE amazing. And if you were a great player—if you are a McEnroe or a Connors or a Jim Courier—then Federer is preposterously amazing
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Don't argue with idiots. They'll drag you down to their level and beat you...
with experience.
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